THE WINEGROWER modifies the natural conditions by implementing site-optimised viticultural practices to realize the full potential of the vineyard. The production of wines of a specific provenance depends on the selected grape sort, optimally an autochthonous grape, site-specific viticulture and the implementation of traditional oenological practices. The effects of environmental conditions and vintage are deliberately accepted in order to produce highly diverse wines. Of course, this provenance- based viticulture also affects the terroir.
     However, some restraint is required when implementing oenological practices. Growing international grape varieties or using barrique barrels may be useful additions to winemaking in the Rheingau and Hessische Bergstrasse. However, this has a profound effect on the traditional character of the wines. Vintners producing specific brands will implement various oenological procedures to minimise the environmental effects. The result is a constant wine style, where provenance cannot be tasted. Only a few international sorts have managed to conquer the market. The project „Terroir Hessen“ is part of the discussion concerning the merits of provenance versus brand.